In today’s competitive digital world, even small mistakes can hold your business back. With algorithms constantly changing, customer behaviors evolving, and new platforms emerging, it’s easy to fall behind. At Henry Wanders, we’ve helped countless businesses get back on track by identifying and fixing common digital marketing errors. Here are five of the biggest mistakes we see—and how you can avoid them.
A beautiful website means nothing if people can’t find it. SEO is what helps your site appear in Google search results when potential customers are looking for services like yours. Many small businesses skip SEO or only focus on surface-level keywords.
Fix it:
Invest in a comprehensive SEO strategy that includes keyword research, on-page optimization, quality backlinks, and technical SEO improvements. Think long-term—SEO is a marathon, not a sprint.
Some businesses assume email is outdated, but it’s still one of the highest-ROI marketing channels available. The mistake? Sending generic blasts or only promoting sales without engaging your audience.
Fix it:
Create personalized, segmented campaigns. Use automation tools to send targeted messages based on user behavior, and always include value—like tips, stories, or exclusive content—not just sales.
If your website looks like it was built in 2010, you’re already losing potential customers. Slow loading speeds, poor mobile responsiveness, and clunky navigation all create friction.
Fix it:
Make your website clean, responsive, and conversion-focused. Your site should load fast, look professional on any device, and make it easy for users to take action—whether that’s booking a service or making a purchase.
Being active on social media is great—but random posting isn’t enough. Without a plan, your content can get lost in the noise and fail to drive any meaningful results.
Fix it:
Develop a content calendar. Focus on consistent branding, storytelling, and engagement. Use analytics to understand what your audience responds to and refine your strategy accordingly.
If you’re not analyzing your digital efforts, you could be wasting both time and money. Many small businesses run campaigns without tracking conversions, clicks, or customer behavior.
Fix it:
Use tools like Google Analytics, email metrics, and social media insights to measure performance. Set clear goals and adjust based on real data—not assumptions.
